Pure Concept and Cocktails for a Cause 2015
Tuesday, April 7, 2015
It may be just about one month
since everyone had to wear green in fear of getting pinched on St. Patrick’s
Day, but we’re now focusing our attention to a different kind of “green:” the
kind that focuses on giving back to our planet. This year’s Earth Day is
slightly different from years’ past as it marks the 45th anniversary of the
day’s inauguration. To us at Pure Concept Salon + Spa, giving back to the
planet is an easy task. While each day at the salon we use products that have natural
ingredients and we help give back to communities in need during the year, this
time of the year, we don’t just focus on Earth Day; we make April Earth Month.
Pure Concept does
something every year for Earth Month — like paint our rain barrels that you can
see at either location
or our baskets
that you can purchase a raffle ticket for — but this time, we’ve joined forces
with other Aveda salons in Greater Cincinnati, the Northern Kentucky area, and
the Dayton area by teaming up to do Cocktails for a Cause. This year, that
cause is none other than the Ohio River Foundation (ORF). A nonprofit, the Ohio River Foundation is dedicated to protecting
and restoring the quality of water found in the Ohio River, as well as its
ecology so the river and its tributaries can be enjoyed by future generations. The
foundation is equally dedicated to ensuring the Ohio River and its tributaries
are healthy for current and future generations as well. Here at Pure Concept,
we know how vital it is for people and other creatures across the globe to have
access to clean water, which is why we’re taking to the catwalk this year to
help the Ohio River Foundation.
You read that right;
the Pure Concept team is jaunting down the catwalk to help our planet and the Ohio River by showing off the
latest fashions — of Panem, that is. For 2015, Cocktails for a Cause is doing a
“Hunger Games” theme, specifically, this year’s name is the Water Games, for
our Earth Month purpose of donating to the ORF. Each one of the Aveda salons in
Cincinnati, Northern Kentucky, and Dayton was designated a specific District of
Panem to focus their fashions on. Pure Concept drew District 10 as our
fashion-forward, post-apocalyptic clothing choice, which means we’ll be strutting
our stuff as livestock on the runway.
While we can’t
tell you what the other salons will be doing on while they do their turns on
the catwalk, we can give you a little more
information about how our lovely livestock models will come to be. The members of our
team who are currently in our apprenticeship program will be the ones creating
the looks the Pure Concept team will model while on the runway. Our
apprenticeship program is hands-on training on the floor in the cosmetology
field before apprentices go on to become designers and/or stylists. Since we
know you’re wondering, yes, our apprentices will only use Aveda products to
stylize the hair; nails will be done with OPI, Essie®, and CND VINYLUX® polishes;
and they will use Aveda products to apply the bovine-like makeup to our models.
But, we can’t give
away any more information about what our models will be doing on the runway for
the Ohio River Foundation — you’ll have to attend this year’s Cocktails for a
Cause to see the bovine beauties. Ivy Lounge Cincinnati
(formerly Obscura) will host this year’s event and it begins
promptly at 6 p.m. on April 25 and goes until 9 p.m. Tickets are $20 per person, and all money
raised from ticket sales — as well all money from our basket raffles — goes
toward our contribution for the ORF via the Sierra Club. Ivy Lounge Cincinnati
is also having 10 percent of bar sales go toward the ORF during the evening as
well. You can contact Emily Shamblee at
513-247-0674
to purchase a
ticket. Please let Emily know if you’re with the Kenwood or Deerfield salon so
each salon can meet their respective goals in helping the Ohio River
Foundation.
Tickets
will cost more at the door, but like in years past, Cocktails for a Cause will
most likely sell out. So contact Emily today if you want to see the most
fashion-forward, post-apocalyptic cattle models you’ve ever laid
eyes on, and all while helping ensure our planet has cleaner water for years to
come while doing so.
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